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Chef Solus gives Mickey Mouse two thumbs for healthy food guidelines
Chef Solus gives Mickey Mouse two thumbs for healthy food guidelines
Posted on Jul 15, 2012 by Maggie LaBarbera
Chef Solus is giving Mickey Mouse two thumbs up for leading the way in promoting healthier foods to kids.
Walt Disney Company is establishing a policy that all food and beverages marketed on its kid-focused television, radio or online outlets must comply with a strict new set of nutritional criteria.
It's a bold move. Disney is the first major media company to announce such a stringent food and beverage marketing policy.
Disney is leading by example. As one of the biggest companies in the world, its decisions set a standard for how others should operate.
That's why some people think other media companies could follow in Mickey's footsteps and announce similar policies of their own. What a great thing that would be for our kids!
The food and beverage industry spends $2 billion on advertising to our kids every year — money that shapes how young people expect to be fed. Most of that advertising is tempting them to eat the very sugary, salty and fatty foods they should avoid.
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