Safeway launches a healthy food line for kids

Safeway is expanding their Eating Right food line to reach out to children. Their new food line, called Eating Right Kids will feature the Warner Brother characters such as

• Bugs Bunny
• Tweetey
• Wile E. Coyote
• Daffy Ducks

The food will have over 100 food items to choose from. Some of the types of foods featured will be in the categories of:

• breakfast foods
• portable meals
• dairy
• snacks
• drinks

The food was formulated based on several agencies including the Department of Health.

The food line will be launched in 1700 Safeway stores across the US and Canada some time later this year.

Let's see if we can begin to combine fast, convenience with the word nutrition.

(source: article from Business Week)